Creating Experiences for Northwood Ravin Residents Through Sports Partnerships

Meet Hali Eplin, Vice President of Corporate Relations and Sports Partnerships at Northwood Ravin. Over the past 10 years, Hali has cultivated strong relationships with several professional sports teams, creating unique partnerships and offering incredible opportunities for both residents and employees. In this Q&A, Hali shares how these partnerships foster a deeper sense of community, making Northwood Ravin the preferred choice for athletes and sports fans alike.

Q: How do you approach ticket giveaways for local games, and what makes these opportunities special for Northwood Ravin residents?

Hali: Engaging our residents with local sports teams is a fantastic way to build community spirit and create a connection to the city. At Northwood Ravin, our residents get to experience elite game day opportunities through ticket giveaways. Whether it’s courtside seats at a Charlotte Hornets game or suite tickets to see the Carolina Panthers, these experiences are a chance for residents to enjoy their local teams in an extraordinary way. Whether you’re renewing your lease, participating in a contest, or simply sharing your experiences with us, you have the opportunity to support your favorite teams from some of the best seats in the house.

Q: Can you tell us about some of the unique events where residents have had the chance to engage with local sports teams?

Hali: One event that really stands out was ‘Apartments of Tomorrow,’ which showcased one of our new towers, 500 West Trade, in Uptown Charlotte. That year, we partnered with the Charlotte Hornets for a sports-themed event that was a huge success. We highlighted the community’s fantastic amenities, and guests were thrilled to meet the Charlotte Hornets Dance Team, the Honeybees, as well as Hugo, the Hornets’ mascot. The event was a great way for us to show our support for local teams and give residents a memorable, sports-filled experience.

Q: What has been the most exciting or memorable opportunity you’ve created for residents as part of your sports partnerships?

Hali: One of the most exciting moments for me is offering residents front-row, field-level experiences at their favorite sporting events. For instance, at a Charlotte Football Club game, residents have been able to witness the action up close, like watching a top player defend the goal right in front of them. It’s those personal touches that make such a difference. Hearing the excitement from residents and seeing their joy after these events really brings home the reason we do this—it’s about creating unforgettable moments that show how much Northwood Ravin cares about their overall experience.

Q: How do these ticket giveaways and unique sports events help foster a sense of community for Northwood Ravin residents?

Hali: Our partnerships with local sports teams go beyond just offering amazing seats to games. These experiences build a sense of pride and connection among our residents. By creating opportunities for them to be part of something special—whether it’s sitting courtside at a game or attending an exclusive event—we’re giving them the chance to connect with each other and the city in a meaningful way. It helps foster a community where everyone feels a sense of belonging and excitement, knowing they’re part of something bigger.

Q: Is there a particular event or collaboration with a sports team that stands out as a favorite or most impactful moment in your career?

Hali: One of my all-time favorite collaborations is the ‘Northwood Ravin | All-In’ branding we have in the tunnel at Charlotte Hornets games—the same tunnel the players run through when they take the court. That partnership reflects the culture we’ve built at Northwood Ravin. We’re all-in when it comes to creating an unparalleled experience for our residents. It’s not just about where you live, but about creating a lifestyle and community where everyone feels connected and valued. Seeing that partnership come to life in such a visible way is a reminder of the lasting impact we strive to make every day.

With Hali’s dedication and Northwood Ravin’s commitment to offering exceptional experiences, it’s easy to see why residents choose to call our communities home. If you’re looking for a place that offers more than just an apartment, but a true community, Northwood Ravin is ready to welcome you.