Kate Irving Jarrell
Director of Marketing
Kate Irving Jarrell is the Director of Marketing for Northwood Ravin. In her role, Kate is responsible for the overall creation and implementation of marketing campaigns, execution of branding initiatives, building relationships with vendor partners and media contacts and providing marketing training and support to team members.
With a background in fashion marketing and management, Kate began her career in multifamily in 2012 as a Community Manager. Her experience includes fee-managed and owner-managed lease-up and rehab communities across the Southeast with an emphasis on brand recognition through events, digital marketing and submarket involvement. Joining the Northwood Ravin team in 2016, Kate was the first Digital Marketing Manager over the Northwood Ravin portfolio and was promoted to Director of Marketing the same year. Her innovative approach to branding and the resident experience has earned her speaking opportunities at the National Apartment Association Education Conference, the Apartment Internet Marketing Conference and facilitating marketing seminars with the Greater Charlotte Apartment Association (GCAA).
Kate is a NALP and CAM designate and President of the Education Advisory Council of the GCAA. She is also a member of the Board of Directors for the GCAA and Board of Advisors for MICA (Multifamily Innovation Conference-Atlanta). Kate is a part-time blogger, full-time Instagrammer and enjoys spending time with her husband, Ben.
B.A. Music, Wingate University